through Netflix, not feeling my usual default choices of Dexter or Family Guy, and I came across Anvil! The Story Of Anvil. The title caught my eye because I had heard "Metal on Metal" previously and allegedly, according to friends, their most recent Vancouver show had been amazing. I expected your run-of-the-mill rock documentary, laden with testimonials from other musicians, and at first, that's what it seemed as though it was. Lemmy, Slash, Lars Ulrich, and many other hugely famous metal musicians sang their praise of this Canadian metal band that had headlined alongside Whitesnake, Bon Jovi, and Scorpions at the 1984 Super Rock Festival in Japan. What followed this intro is what really blew me away though, and set this film apart from anything else I had ever seen. While the other headliners of this festival went on to sell millions of records and achieve super success, the two founding members of Anvil, lead vocalist and guitarist, Steve "Lips" Kudlow, and drummer Robb Reiner, were stuck in blue collar, working class jobs, but still rocking small sports bars to their most loyal and dedicated fans. The film is deeply moving, emotional, hilarious, and inspiring, and our two heroes are so real and relatable, it feels as though you're rooting for a brother or your best friend. I was so inspired and touched by their story, that I reached out and contacted them, not really expecting a response, and requested an interview with the band. A few weeks later, Robb Reiner honoured me with the answers to my questions via e-mail, proving yet again that not only are these guys talented and deserving of all the success they've achieved after the release of the documentary, but that they are also just truly awesome, down-to-earth dudes. Read the following interview by Robb Reiner, and watch the movie if you haven't seen it already. Aspiring musician or not, it will change your life...
(Intro Paragraph by Karen McKenzie)
2008 release, what do you think it's more recent addition to Netflix means for further exposure ?
Obviously it's addition to Netflix increases the audience for Anvil - which is a good thing. It has been seen by 100+ million so far, so another 50 million can't hurt.
- What fueled the decision to have accomplished music producer, Bob Marlette produce "Juggernaut
of Justice" over legendary producer of "Metal on Metal", and "This is Thirteen", Chris Tsangarides?
The record This Is Thirteen was produced by Chris Tsangarides, and although the songs on that album were strong, the production value was not considered strong. Through suggestions from our management and Sacha Gervasi (Film Director), it was time for Anvil to take it to the next level, and Bob Marlette came on board - Thereby resulting in the very successful Juggernaut Of Justice project.
- Many famous and notable current musicians have credited your work as major influences in their own
writing, are there any new metal artists or bands that you are fans of?
- What inspired the foundation of the Anvil Metal Pounders Union and what is the total member count to date?
The Anvil Metal Pounders Union (Anvil's Official Fan Club) originally started in 1981, as a way to keep fans worldwide up to date with the going on's of ANVIL. Since the invention of the Internet, and being able to reach fans on a global level, Anvil decided that in 2011, the Anvil Metal Pounders Union be re-introduced on the current social network websites. This time now we’re really making it into what it should have always been and it’s gone beyond that. It’s not just a fan club now, people all uniting for the cause of Anvil or metal, it’s a place that people feel a sense of belonging. People want to belong, that’s what it’s turned into. We are ranging in the thousands to date that also include some of the most famous and influential rock stars and the ranks are growing daily.
- What has your new bassist, Sal Italiano meant for the recording of your next album "Hope In Hell"? Was it difficult adjusting to a new member?
Hope In Hell was written by Lips and myself. Recording the album came very organically easy and quick and Sal was a perfect fit.
- You are such technically skilled musicians in both guitar stylings and metal/thrash drumming, did any of you ever have any formal music training?
I had 8 years of formal drum schooling as a kid from a private drum teacher.
- What role has the Internet played in your come-back?
I guess the way to approach answering this question would be due to the fact that we had an Anvil website online, Sacha Gervasi was able to locate us, reconnect with us, hence, Anvil the Movie.
- How do you think iTunes and other digital music stores stand to impact today's music quality? Is it helping or hurting?
We live in a different world today, and the world is changing everyday - so nothing is like the past. Having said that, digital music stores seem to be the way for the modern man. Select not an album, - a few songs, press enter, and BINGO, instant download. Save on parking, gas - and it reduces the motivation for human beings to leave their homes.
- What are some of your expected upcoming tour-date locations, and is Vancouver, BC on that list?
The new Anvil album HOPE IN HELL drops in may, and we plan the touring cycle that begins thereafter. Anvil does very well in Vancouver and we look forward to returning. Besides, It's my favorite Canadian city.
- Do you have any advice or words of wisdom for aspiring musicians who may be feeling disenfranchised with the modern, over-saturated new music scene?
My advice to all young bands is to watch the Anvil movie which is the bible pages to passion and never giving up.
- Is there anything else you would like my readers to know?
Please spread the word about Anvil - and we welcome all of our fans to join our Anvil Metal Pounders Union. Join here: http://www.anvil-metal-pounders-union.com/membership/ also please visit me on my art page on FB here: https://www.facebook.com/RobbReinerPaintings.
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